How to Build an Effective Strategy for Giving Tuesday and Year-End Giving • September 2026 (Online Webinar)
As we come to the end of 2026, there are two big generosity moments that you can use to grow your church’s overall culture of generosity. In this webinar, Chris Stovall will give you specific ideas to make Giving Tuesday and Year-End Giving far more impactful.
What we will cover:
- Giving Tuesday started in 2012 and has steadily grown in popularity and success. In 2025, United States nonprofits raised $617 billion in charitable contributions and $4 billion on Giving Tuesday alone. Even though Giving Tuesday is more generally used by non-church nonprofits, Chris has some great ideas for how your church can take advantage of this special day.
- The end of each year is probably one of the most natural times that people are open and willing to be more generous. National averages and Generis research both show that December is the largest giving month for churches and that individuals generally choose where their giving will go by November. Every church would be wise to have a Year-End Giving strategy, and at our upcoming event, Chris will share ideas your church can implement as part of its strategy.
Details
- When is the workshop? Tuesday, September 29th, 2026, at 11:00 am CT on Zoom
- What is the cost? This workshop is 100% FREE
- Can I earn CEU credit? Yes! .1 CEU credit is available for attending this event
- How long is the workshop? The workshop lasts for one hour
- Who are the speakers? Chris Stovall, CFRE & Generis Senior Generosity Strategist
If you have any issues registering for this event, please email [email protected].
Speakers
Chris Stovall, CFRE & Generis Senior Generosity Strategist
Chris Stovall serves as both a church and advancement consultant on the Generis team. His client base is very diverse, serving churches of all sizes and denominations as well as Christian non-profits ranging from K-12 schools to several different types of para-church ministries on the advancement side. Chris has over 35 years of church leadership and non-profit experience. He served as a Lead Pastor for many years, including planting a church that he led for 15 years. He has also served as Chairman of the Board and Board member for several Christian non-profit organizations. Prior to vocational ministry, Chris worked for several years in corporate banking. He has also led several small start-up companies, maximizing profits to position each for greater success.
Chris has been consulting and coaching churches and nonprofits for going on 20 years now. His extensive combination of both business and ministry experience gives him a unique perspective in his consulting. Chris is very adept at helping churches and non-profit organizations strategize vision, discover opportunities out of obstacles, develop compelling communication for objectives, and lay out a plan to accomplish their God-inspired dreams. Chris’ passion is to see individuals discipled and grow spiritually in the area of giving and therefore see the culture of generosity in those churches and non-profit organizations grow as well.
In addition to his Certified Fund-Raising Executive (CFRE) certification, Chris has a BS in Business from Murray State University, a BA in Music from Western Kentucky University, and both an MA and MDiv from Luther Rice University. Chris married his college sweetheart, Susy. Both of their two adult children are married, and they have two beautiful grandchildren whom they spoil extensively!
Each webinar is recorded and your presence at this event may be documented in photo/video and may be used on our website and/or social media platforms. If you do not consent to the use of your image for promoting the work of this organization, please let one of the facilitators or a staff person know. Alternately, please contact Andrea Farquhar at [email protected]. If you are unable to attend, the replay and resources from the webinar should be avalailable. Please email [email protected] to request any webinar resources.
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